As you may know, Smith Metal Products is a part of Plastic Products Company. So, when they have exciting news to share, it is exciting for us too!

You may be asking yourself, “why did they change the logo?” Our previous logo served us well over the decades. However, it looked dated and we wanted something fresh and new. We sought to develop a logo that reflects who we are today, while remaining timeless enough to represent us for decades to come. 

After many discussions and careful consideration, we chose a design that is simple, classic and meaningful. The compass symbol resonates with us and shows we are always looking for a better way. This mindset has guided our company for generations and continues to shape how we serve our customers every day. We are constantly looking for ways to improve our processes, strengthen our capabilities, and deliver a better experience.

The compass also represents direction. With decades of molding experience, we know what works and what doesn’t. We believe the best results come when we are involved early in the process, providing guidance and support that help our customers succeed. 

We look for a better way to do things every day. Since our company is employee-owned, each person looks for ways to improve our processes, and our customer experience. 

As a 100% employee-owned company, continuous improvement is a part of our culture. Every employee-owner has a stake in our success and is empowered to find a better way of doing things. Each quarter, our divisions share process improvements they have implemented. Some are big advancements, while others are small changes that make daily work more efficient. Together, these improvements create remarkable results and drive our company forward.

While the look of our logo has changed, we remained true to our roots by keeping our signature black and red colors. Our history is important to us. We take pride in how far we have come since our founder, Willard Smith, left 3M and ventured out on his own, starting Plastic Products Company. His entrepreneurial spirit and commitment to excellence continue to inspire us today.

Although our logo is new, the values behind it have not changed. 

We are the same hardworking, dependable company that you have always known and trusted. We just freshened up our logo. 

Now our logo better reflects who we are: strong, able to provide direction, reliable, up-to-date, and committed to getting better each day.